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Viewmasters of Helsinki provides unique solutions by creating exceptional photography. These are based in inspired photographic production and solid consulting. Viewmasters does much more than represent photographers and handle bookings. We deal with entire production process and we offer consulting services to support the entire process.

Using the knowledge we have gained over the years when working in advertising agencies, we can guide you through any photographic assignment.

Our wide range of services — as a traditional photographic agency, for talent representation and booking, or providing full-scale project support — all makes Viewmasters the trusted partner of companies and industrial specialists in any number of fields.

Viewmasters stays on the leading edge of photography and our clients benefit from this philosophy. We aim to create visual presence for our clients by offering distinctive photography and new imagery.

PHOTOGRAPHERS’ REPRESENTATION

Viewmasters represents and manages photographers with a proven track record. Most of our photographers have a background in somewhere else than advertising photography. In this way, they offer their very own distinctive view of commercial photography. Many of our photographers have also developed international reputations. A selection of their work is available on this website. More specialized portfolios are available — digitally or on paper — through our offices. You can make all your bookings directly through Viewmasters.

We at Viewmasters keep on the lookout for new photographic talent so that we may offer our clients the newest in what photography has to offer.

ART BUYING

Art buying is not just about making cost estimates or negotiating lowest prices. Art buying means following advertising, fashion and general photography trends and different photographers´work  and development globally. This can be done properly only by cooperating with the world class photographers, illustrators and their agents as well as international production companies. Sharing valuable information and experiences with them, and understanding all this. We at Viewmasters can offer our large international photography network and our views to your use. We can offer you new ways of thinking and customized ways of working to make your images special and to stand out. And of course not forgetting cost efficiency and high production value.

 CONSULTING

At Viewmasters we believe in distinctive photography. Images belong to the heart of your brand presence. They give your company a recognizable face. Distinctive photography differentiates your brand, product and company from the competitors . The image is the face of a brand´ identity.

We at Viewmasters have years of experience in the photography and advertising world. We know the photographic specialists personally. We consult on a wide range of issues — everything from photographic strategy to support your brand or corporate image to the analysis of your existing image bank. We give you the cutting-edge advantage in visual communication.

ART DIRECTION

Viewmasters is not an advertising agency but does provide high-quality art direction services when creating imagery. Eye-catching images, besides that they are beautiful and high in quality, should also tell a story. Our long history and background in advertising business helps us to understand your brand and how to build a story that strongly and boldly delivers your  brand message. Give us your brief and we come back with a perfect plan for your imagery needs. Art directing also means really directing a shoot, being involved in everything from the smallest details to the big picture.

PRODUCTION

Viewmasters is a full-service agency. Long before we started our own production department, we were involved in photographic productions as art buyers or art directors. So we know that you have better things to do than worry about all the fine points in the production process. Whether you work with a photographer booked through Viewmasters or not, our production team can offer you hassle-free, made-to-measure, production support.

Viewmasters can manage your project from start to finish, or take on specific tasks within the production process. We can select photographic talent or take compete control of your financial and project management. Our access to an enormous array of professionals in the field means you can rely on us to handle any individual task — model-casting and booking, set design and construction, styling, and much more — or just drop the whole thing in our lap and we’ll take it from there.

We enjoy our work and our clients feel that. Yet, as playful as our imagery may appear at times, we never abandon our commitment to thorough professionalism and our no-nonsense approach to the work we do.

 

If you want to hear more please contact us at anneli@viewmasters.fi or heli@viewmasters.fi